A NEW MOBILE EXPERIENCE

A new mobile experience from the ground up built on the foundation of a Progressive Web App. Entirely new flow, UI, and storytelling based on a year of research and a comprehensive heuristic evaluation.

PRODUCT DETAIL REDESIGN

A new product detail page for tommybahama.com. Clear steps for the guest with elevated UI, overall layout, a cleaner carousel, and relevant storytelling.

SWIM FINDER

Concept the ultimate mix and match bikini experience. Serve up the best of Tommy Bahama collections in ways that inspire her and make it easy to find what she’s looking for. This is the concept design.