PRODUCT WALL REDESIGN

A redesign of the Young Athlete product wall to introduce newness while searching and editorialize the experience in a premium way. 

MOBILE UI UPDATES AND STYLE GUIDE

Use existing Brand foundation to deliver a fresh look to mobile UI. The goal was to let product shine while providing an experience that feels light and intuitive. Provided Art Direction and PM of Style Guide.

DIGITAL LOOKBOOK REDESIGN

The task was to make look books more shoppable, story driven and provide authentic product representation. Optimization was achieved from grid introduction and footers providing relevant content.

TECH BOOK APP LAUNCH

Art Direction of Tech Book Launch LP. A shoppable, interactive look book.

FLASH LANDING PAGE

Concept and page design leveraging new photo direction defined by me.

SIZE CHARTS

The best size charts are visually engaging and instructive. The goal was to speak in step-by-step instructions, offer visuals of where to measure, and introduce ‘weight’ into the chart.

MAGISTA CAMPAIGN PAGE

Concept & Art Direction over design of Magista CDP page leveraging new footwear direction defined by me.

SUPERFLY CAMPAIGN PAGE

Concept & Art Direction over design of Superfly CDP page leveraging new footwear direction defined by me.

NTC APP / WOMENS

Concept and Art Direction of page design for NTC / Nike Women’s Integration. AD for content as well.